In this third episode Terence and Philip discuss what went wrong with Matchframe Video – where Terence was employee one – and what business lessons can be applied to any production or post production business. They compare the trends in video post with other industries. The discussion continues as to what they’d do if starting out now. And, of course, discussion of Apple’s direction with Final Cut Pro gets included.
The show starts with discussion of the iPhone 4 as a production tool and continues into the antenna issues before talking about some of the films already produced on the iPhone.
Video as another sort of literacy and the implications then back to the iPhone – particularly the opportunity cost of lining up for an iPhone. Then some real-world observation of iPad in use. Philip rants about why Television is more of a challenge than movies.
The discussion continues onto the economics of television production. Philip then introduces Clay Shirky’s essay on The Collapse of Complex Business Models and the implications for existing production and distribution structures. Wrapping up into a summary of how production may work in the future, in a crude way and what business models might work.
The discussion then moves into the inevitability of change and the new models of marketing and revenue and the methods of building an audience.
Philip then wraps up talking about their new software prEdit, launched at the end of July from Assisted Editing.
In which Terence and Philip clarify that they are 1) Not Canadian, 2) have no connection with any other show by any similar name, and 3) are politically incorrect. Discussion then moves on to whether or not Apple need to remake Log and Capture for the next version of Final Cut Pro, which covers some program writing background and how important architecture is to a software application. Naturally Philip turns the discussion toward metadata and what can theoretically be done to automate workflows with metadata in the future.
Before the show concludes they wonder if Apple’s market share will decline in the face of strong offerings from Avid (Media Composer 5) and Adobe (Premiere Pro CS5).