All posts by Philip

Episode 43: The trend to reality TV

Terence and Philip start with a discussion of why we’re trending toward reality Television away from scripted. What are the implications for workflows? Where is the distinction between documentary and reality?

There’s a discussion on reality TV production techniques. Followed by some of the ideas Philip has for saving time on the Solar Odyssey Challenge show using metadata using Time Associated Metadata inspired by OnLocation/Adobe Story workflows. Philip discusses some of the software ideas he has for metadata acquisition.

Philip mentioned a sports logging tool: the company is iCoda.

Thanks to Alpha Dogs intern Alex Talavera for editing the show and making us sound intelligent.

Episode 31: Is Branded Media the future of Production Finance?

Sponsored movies of the 70’s and 80’s were the precursor to Branded Entertainment, and it’s a major way of getting funded today. But is it the future?  Terence and Philip discuss examples and why it might be more successful.

Many thanks to Isai Espinoza for editing the show again and making us sound smart.

Episode 13: Deliverables!

Terry starts the discussion about audio levels and the perception of loudness, in the wake of the recent FCC ruling. This leads to the main discussion of deliverables: aka “pining for PAL vs NTSC”! Formats and deliverable metadata add to the complication that delivering a program has become.

The discussion veers into the endless discussion of generalist vs specialist before ending on the value of value.

Thanks as always to Zach Spell for editing the show and making us sound intelligent.

Episode 6

The episode when Philip explains how QuickTime’s flexibility caused difficulties when imported to Final Cut Pro, which leads to a discussion on what is QuickTime; how the event-based nature of QuickTime isn’t ideal for video and what would need to change. Plus what is a framework, QTKit and what development has happened in the Cocoa-ization of QuickTime, necessary for any future Cocoa 64 bit Final Cut Pro. And a short discussion on the pleasures of Flash.

Note: Although Philip says “no QuickTime on an iPhone” the player shows the QuickTime icon but that’s the only thing in common with QuickTime on Mac OS X.

UPDATE: Just came across a Cocoa Heads presentation on AV Foundation on Slideshare that doesn’t seem to be covered by an NDA. From what I understand AV Foundation “replaces” QT in the iOS. Check out page 14 and 29 in particular.  Also slide 9 – how far has QTkit come with Classes and Methods and how far has AV Foundation came.

I wrote more at my blog Introducing AV Foundation and the future of QuickTime.

Episode 5

Terence and Philip talk about “What to do if you’re starting out now” in production or post, and why Advertising is a “bad deal for everyone” and what the alternatives are. The growth of Internet broadband and what’s happening in Australia coming full circle back to what to do if you’re starting out now.

Episode 4

This week Terence and Philip start in on format wars and how we deal with them, particularly acquisition formats vs editing and delivery formats. Is native better? Terry tells us about Super LoiLoScope, which apparently can play anything.

Discussion moves to the advantages of “new code” and the role of Randy Ubilos at Apple.  Then on to the relative merits of ProRes and DNxHD codecs, including “offline” quality. Plus working from multiple sources.

Then conjecture on what happens if we took all the metadata (including location) for cameras from a concert, and let every person watching switch their own view, which leads to discussion of latency.

Eventually the discussion reaches iMovie on iPhone and the role of location metadata.

Update: In this episode Philip refers to an amusing presentation at the MediaMotion Ball by Brian Maffitt. Carey Dissmore provided the link. Video 1 about 2’20” in Brian starts to discuss how much better everything was going to be in the future.

Episode 3

In this third episode Terence and Philip discuss what went wrong with Matchframe Video – where Terence was employee one – and what business lessons can be applied to any production or post production business. They compare the trends in video post with other industries. The discussion continues as to what they’d do if starting out now. And, of course, discussion of Apple’s direction with Final Cut Pro gets included.

Episode 2

The show starts with discussion of the iPhone 4 as a production tool and continues into the antenna issues before talking about some of the films already produced on the iPhone.

Video as another sort of literacy and the implications then back to the iPhone – particularly the opportunity cost of lining up for an iPhone. Then some real-world observation of iPad in use. Philip rants about why Television is more of a challenge than movies.

The discussion continues onto the economics of television production. Philip then introduces Clay Shirky’s essay on The Collapse of Complex Business Models and the implications for existing production and distribution structures. Wrapping up into a summary of how production may work in the future, in a crude way and what business models might work.

The discussion then moves into the inevitability of change and the new models of marketing and revenue and the methods of building an audience.

Philip then wraps up talking about their new software prEdit, launched at the end of July from Assisted Editing.

Episode 1

In which Terence and Philip clarify that they are 1) Not Canadian, 2) have no connection with any other show by any similar name, and 3) are politically incorrect. Discussion then moves on to whether or not Apple need to remake Log and Capture for the next version of Final Cut Pro, which covers some program writing background and how important architecture is to a software application. Naturally Philip turns the discussion toward metadata and what can theoretically be done to automate workflows with metadata in the future.

Before the show concludes they wonder if Apple’s market share will decline in the face of strong offerings from Avid (Media Composer 5) and Adobe (Premiere Pro CS5).