The show starts with discussion of the iPhone 4 as a production tool and continues into the antenna issues before talking about some of the films already produced on the iPhone.
Video as another sort of literacy and the implications then back to the iPhone – particularly the opportunity cost of lining up for an iPhone. Then some real-world observation of iPad in use. Philip rants about why Television is more of a challenge than movies.
The discussion continues onto the economics of television production. Philip then introduces Clay Shirky’s essay on The Collapse of Complex Business Models and the implications for existing production and distribution structures. Wrapping up into a summary of how production may work in the future, in a crude way and what business models might work.
The discussion then moves into the inevitability of change and the new models of marketing and revenue and the methods of building an audience.
Philip then wraps up talking about their new software prEdit, launched at the end of July from Assisted Editing.