Episode 24: The Netflix Advantage
Terence and Philip consider the changes to the financial dynamics caused by Netflix’s funding of House of Cards. Is Netflix a new studio model? Where’s the opportunity for innovation in programming if everything is data driven?
Philip’s NAB session on “Growing and Monetizing an Audience” is mentioned. If you want to go and haven’t yet registered register at http://bit.ly/NABSM08 to get the discount automatically, or at http://www.nabshow/register using the code SM08.
Late breaking – Google is also getting into the content business. (If you hit the WSJ paywall, head to news.google.com and search for “Google to revamp YouTube with Channels”)
Podcast: Play in new window | Download (Duration: 22:22 — 6.4MB)
It would be pretty interesting if Apple adopted a model for content in the iTunes store like it has for Apps. How about an annual $99 iTunes Producer’s Membership, the 70/30 revenue split, and the indie producer all of a sudden has the same marketplace on tap as the app developers do today. Couldn’t that model work? It’s up to Apple. Amazon could do the same thing, like it has with books. If Netflix is throwing up roadblocks to the indies, that leaves an opportunity for the other guys already established in that space to scoop up some diamonds in the rough.