Monthly Archives: August 2010

Episode 6

The episode when Philip explains how QuickTime’s flexibility caused difficulties when imported to Final Cut Pro, which leads to a discussion on what is QuickTime; how the event-based nature of QuickTime isn’t ideal for video and what would need to change. Plus what is a framework, QTKit and what development has happened in the Cocoa-ization of QuickTime, necessary for any future Cocoa 64 bit Final Cut Pro. And a short discussion on the pleasures of Flash.

Note: Although Philip says “no QuickTime on an iPhone” the player shows the QuickTime icon but that’s the only thing in common with QuickTime on Mac OS X.

UPDATE: Just came across a Cocoa Heads presentation on AV Foundation on Slideshare that doesn’t seem to be covered by an NDA. From what I understand AV Foundation “replaces” QT in the iOS. Check out page 14 and 29 in particular. ¬†Also slide 9 – how far has QTkit come with Classes and Methods and how far has AV Foundation came.

I wrote more at my blog Introducing AV Foundation and the future of QuickTime.

Episode 5

Terence and Philip talk about “What to do if you’re starting out now” in production or post, and why Advertising is a “bad deal for everyone” and what the alternatives are. The growth of Internet broadband and what’s happening in Australia coming full circle back to what to do if you’re starting out now.

Episode 4

This week Terence and Philip start in on format wars and how we deal with them, particularly acquisition formats vs editing and delivery formats. Is native better? Terry tells us about Super LoiLoScope, which apparently can play anything.

Discussion moves to the advantages of “new code” and the role of Randy Ubilos at Apple. ¬†Then on to the relative merits of ProRes and DNxHD codecs, including “offline” quality. Plus working from multiple sources.

Then conjecture on what happens if we took all the metadata (including location) for cameras from a concert, and let every person watching switch their own view, which leads to discussion of latency.

Eventually the discussion reaches iMovie on iPhone and the role of location metadata.

Update: In this episode Philip refers to an amusing presentation at the MediaMotion Ball by Brian Maffitt. Carey Dissmore provided the link. Video 1 about 2’20” in Brian starts to discuss how much better everything was going to be in the future.

Episode 3

In this third episode Terence and Philip discuss what went wrong with Matchframe Video – where Terence was employee one – and what business lessons can be applied to any production or post production business. They compare the trends in video post with other industries. The discussion continues as to what they’d do if starting out now. And, of course, discussion of Apple’s direction with Final Cut Pro gets included.